Outsourced accounting plays a crucial role in the development and growth of small businesses by allowing them to hire an expert team of financial advisors instead of taking the time and money to staff one in-house. This partnership is what allows businesses like Greener Things Dispensary, located in Charlottesville, Virginia, to have the capacity to handle everyday operations and future planning, instead of being bogged down by financial housekeeping.

Greener Things Dispensary is Charlottesville’s first-ever all-hemp dispensary model, with a passion for educating the public on all things hemp. “The biggest thing that we really do is bring the education; breaking the stigma of what cannabis really is. That’s really our goal,” says Eric, co-owner of Greener Things. He also noted that education is a key component of their mission and described Greener Things as a family-friendly and welcoming environment. Such an innovative approach to wellness requires constant monitoring and future planning, possibly leading less conceptual aspects of the brand, such as accounting, to fall through the cracks.

Greener Things brought Hantzmon Wiebel on to utilize our outsourced accounting virtual CFO plan, which provided Greener Things with an outsourced finance department. This allowed the brand to get organized. Eric acknowledged that they had encountered some issues, describing the previous accountant’s disorganization as something that had placed them in a difficult situation.

Greener Things was able to get back on track quickly, thanks to the help of our financial team, who was always just a phone call or a Teams or Zoom meeting away. Our local feel, coupled with our breadth of services within our Outsourced Accounting program, reassured Eric that he had made the right decision. He expressed that the ability to grow together was significant for him.

Two years later, Eric has been able to focus more on the future. “It’s been great, honestly. The past two years or so I have learned to really not just understand P&Ls [but] a new perspective on strategy and strategizing how to … build a company from this bird’s eye view into a more corporate structure.” The outsourced accounting program gave Eric valuable insights into his business’s financial health, empowering him to enhance his strategic decision making and create a path toward long-term, sustainable success.

If you are ready to take your business to the next level, our Outsourced Accounting services are here to help you optimize your financial processes in a way that is unique to your business’s needs.

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